Now, thanks to our groundbreaking material innovation–Light Boost–runners retain the existing benefits of running in an Ultra Boost, but with the bonus of a lighter silhouette." Simon Lockett, adidas’ footwear product marketing category director, said. That is why we’re continuously looking at ways to improve our products for the adidas running community. Everyone has a different goal and therefore, different requirements for their shoes. “At adidas, we know that running is personal. With iconic silhouettes as the, Ultraboost, the NMD and the Yeezy adidas created a comfortable technology that the sneaker community ran with. It has been a decade since adidas introduced the Boost technology and it became an instant hit. The Ultraboost light is available now at the adidas running website and at select retailers. Adidas is back once again with groundbreaking technology with the latest version of the classic Ultraboost.
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